Free Resources & Presentations
Explore our collection of presentations, reports, and training materials designed to help you grow your e-commerce business.
E-Commerce Forecast Model — Sales forecasting methodology
Forecasting methodology for online stores, from revenue objective to ads budget and cost-per-channel validation. Covers ads ratio, seasonal CR and AOV, sessions/clicks index, weekly diagnostics and the monthly and quarterly recalibration feedback loop.
Banners that convert — Communication and design best practices
Design and visual communication principles applied to e-commerce banners. Covers the 60-30-10 rule, visual hierarchy, the F.I.T.T. framework, Gestalt principles, color psychology, typography and the structure of a SMART creative brief.
Why commercial campaigns fail
The 6 reasons commercial campaigns underperform. From lacking a clear objective and an allocated budget, to offers without urgency and products without relevance — what to check before investing in traffic.
Commercial Campaigns Methodology
An 8-step methodology for planning and executing commercial campaigns in e-commerce. Covers product selection, offer construction, budget setting, creative briefing, launch, monitoring and post-campaign analysis.
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